Marketing ManualMarketing Manual...

The new Marketing, Sales & Customer Care Manual by Denzil Lee

"Denzil Lee, having spent over 25 years as a marketer, is well placed to offer concrete advice to rising businesses. This book cuts through the jargon and mystique that often surrounds weightier tomes on the subject and offers clear and well laid out strategies for making marketing work and stimulating you to think how you might apply some of its lessons to your own business."

Professor Khalid Aziz LVO DL FRSA, Chairman, The Aziz Corporation

The Manual, in three sections, offers insightful advice and guidance on these areas:

Part One:
MARKETING

  • Introduction
  • Preparing a marketing plan
  • The 5 Ps
  • Branding
  • Advertising
  • Public relations
  • Face to face marketing
  • Brochures and publicity material
  • Direct marketing
  • Digital marketing and new media
  • Market research (Part One)
  • Customer surveys (Part Two)
  • Promotions

Part Two:
SALES

  • What makes a good salesperson?
  • The route to a sale
  • Selling benefits
  • Basic rules of objection handling
  • Closing the sale
  • Negotiation
  • How you communicate
  • Sources of leads

Part Three:
CUSTOMER CARE

  • Why is customer care important?
  • What is service?
  • Producers and deserters
  • Seven steps to successful customer care


Testimonials

"At last a book for the novice businesswoman that's written in plain English. Mr Lee's book is easy to read and can be applied to any business setting. I would certainly recommend it to anyone just starting out in business to understand the basic principles underpinning market success."

Maxine Murphy, Ashbourne Homes PLC

"Using the very clear and identifiable steps in your book, we set up the sales and marketing effort for our new start-up executive recruitment business. Thanks to you we are going from strength to strength."

Janet Andrews, Director, ERSL

"As MD of four companies and having overseen the sales and marketing for these and various businesses I have owned over the years I didn't think there was much new I could learn but this Manual is excellent – full of very useful advice. I recommend it to any business that needs to improve their promotion and publicity."

Clive Neighbour

"The easy to follow, step-by-step approach in your book should benefit anyone who really needs to understand how to direct their sales and marketing effort."

Peter Bewsey, Managing Director, Executive Help Ltd

Excellent value at just £12.50 (plus £1.50 p&p – UK addresses only).

Order the printed version £12.50 (plus P&P)


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